Discovering the Activation Point® is a series of peer-reviewed, field-tested best practices designed to turn passive supporters into active champions.

If knowledge alone was enough to inspire action, the world would already be a better place. Real change requires action, and the key to moving people from knowledge to action is persuasion.

Welcome to the Activation Point®, where you will find best practices for planning for persuasion, tailored to the unique needs of social change organizations. The Activation Point is a publication of the Communications Leadership Institute™ and Spitfire Strategies®.

Easy. Straightforward. Effective. And Free.